A clearly defined, communicated and continually reinforced company culture improves productivity, promotes ethical behavior, and contributes to business success. Employees are more likely to be engaged and loyal when they work in an environment of strong ethics, mutual respect, and trust.
I experienced this firsthand at Johnson & Johnson, with the Johnson & Johnson Credo. The Credo is a set of guiding principles that provides a framework for employee behavior. When employees understand the corporate values and expected behaviors, they are empowered to do the right thing. If someone deviates from expected behaviors, the Credo can be used as a coaching tool to help that individual learn what is expected and why.
The Credo states Johnson & Johnson’s responsibility to their customers, their employees, their communities and their stockholders. It was crafted by a member of the founding family nearly 75 years ago, which was, as stated on their website, “long before anyone ever heard the term ‘corporate social responsibility.’ Our Credo is more than just a moral compass. We believe it’s a recipe for business success. The fact that Johnson & Johnson is one of only a handful of companies that have flourished through more than a century of change is proof of that.”
The Johnson & Johnson Credo is infused in every aspect of J&J life. Every new hire is given the history of the Credo and its importance to the company. It’s in the company’s reward systems. When the company I was working for was bought by J&J, we went through a 2-day mandatory Johnson & Johnson training to understand the values. When tough decisions were made, the VP of HR would take out a copy of the Credo to serve as a compass to make the right decision for all the parties involved.
The Johnson & Johnson example shows that it’s not enough just to establish “a great culture.” You have to ensure that the culture becomes a part of the hearts and minds of all employees – from executives to new hires.
If you need help establishing, communicating or reinforcing your company culture, please contact me.

In my past couple of blogs I’ve discussed harassment and bullying, how to recognize and prevent those behaviors, and the negative effects they can have on your business. But bullying and harassment are just two of many bad behaviors that can impact your business. Others include: unethical behavior, disrespect to customers or other employees, poor quality work, chronic lateness or absenteeism, and so on.
One of the skills that often comes up in discussions of leadership capabilities is “managing change.” As I noted in my most recent article, though, the role of the leader is more about managing the transition required by employees as they adjust to the change. In his book, Managing Transitions: Making the Most of Change,
“Progress is impossible without change, and those who cannot change their minds cannot change anything.” – George Bernard Shaw
The last month of the year can often get so busy with wrapping things up for one year and preparing for the next that we forget a very important activity – saying “Thank You” to employees.
As you gather with friends, family and colleagues this holiday season, please remember those in your community who are less fortunate. This can be an especially difficult time of year for them.
Millennials (those people born between 1980 and 2000) are now the nation’s largest living generation, surpassing Baby Boomers, according to the U.S. Census Bureau. In fact, it’s projected that by 2025, Millennials will make up 75% of the workforce. This means that finding ways to effectively attract and retain them will become essential in keeping the wheels of your business churning!