Millennials (those people born between 1980 and 2000) are now the nation’s largest living generation, surpassing Baby Boomers, according to the U.S. Census Bureau. In fact, it’s projected that by 2025, Millennials will make up 75% of the workforce. This means that finding ways to effectively attract and retain them will become essential in keeping the wheels of your business churning!
Here are some tips for recruiting and keeping employees from this now-dominant generation.
Use social media. To attract Millennials, you need to go where they are. And that’s on social media. A recent article in Inc. Magazine said 66.7% of first time job seekers use social media to look for work. Make sure your recruiting messages present your brand well, and are mobile friendly. Anyone with a family member in this age group knows that their smartphone is a key source of information and communication. Use the latest tools available, such as LinkedIn’s recruiting tools and video interviewing.
Give them insight. Millennials want to work somewhere that provides stability and financial security. A collaborative environment is also important to them. They care about company culture. Be sure your website and your social media presence convey a sense of what it’s like to work at your company. Think about the images and content on those sites – do they accurately tell the story of who you are?
Show you care. According to a Deloitte survey, 60% of Millennials say they chose to join their current employer in part because of the organization’s sense of purpose. Do you give back to your local community? Include that on your website and in your recruiting materials and messages. Also, consider giving employees time off to volunteer or matching their monetary donations.
Develop and grow them. Millennials are motivated by a competitive compensation package, professional development, and opportunities for advancement. Give them a clear vision of their career path and how they can advance. Provide training and mentoring opportunities. They also prefer leaders who empower their employees, and who give them frequent, constructive feedback.
Provide flexibility. Millenials favor work/life balance. They want to work hard and get ahead, but they also want to have enough time to pursue their personal interests. Consider offering flexible work schedules.
Matching your recruitment efforts to the needs of Millennials will help ensure that you keep your candidate pipeline active!
Please contact me if you need more ideas or help in implementing any of these.